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Here's some business data on Mother's Day:
31.2 percent of respondents said they plan on spending money on jewelry for moms this year, up 19 percent from last year’s response. Total spending on jewelry is expected to reach $3.0 billion this year.
The survey also showed that 54.7 percent of celebrants will take mom out to a restaurant for dinner or brunch, accounting for $3.1 billion in expected spending. Nearly a third, or 31.8 percent, of respondents said they’re going to buy mom clothing or accessories, accounting for $1.3 billion in expected total spending.
Meanwhile, 64.9 percent of respondents said they’ll buy mom flowers ($1.9 billion). The NRF survey also shows that $1.6 billion will be spent on gift cards, and $1.2 billion will be spent on personal services, such as a trip to a day spa.
Thirty-two percent of shoppers will head to department stores for Mother’s day gifts this year, “the most in the survey’s history.” Meanwhile, 29.6 percent will go to discounters, 31.8 percent will head to specialty stores (jewelers, florists, etc.), 21.5 percent will shop online and 7.1 percent will spend money at a specialty clothing store.
“Of the 83.1 percent celebrating Mother’s Day this year, most will shop for their mom (59.9%), while others will buy gifts for their wife (19.6%), daughter (9.6%), grandmother (8.0%), sister (8.4%), friend (7.3%) or godmother (1.8%).”
The NRF also found that men will spend an average of $168.84 on moms this Mother’s Day, while women will spend an average of $114.01.
According to The Retail Email Blog, Mother’s Day promotional retail emails surged during the week ending April 29, thanks in part to Easter’s passing. However, “it’s still trailing last year’s levels by a significant margin,” according to Chad White, research director at Responsys.
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